COVID did a number on us. On the grand scale of things pushing advertising didn’t matter given what was going on. Some campaigns did come to a halt, unfortunately. Here’s a beautiful project ultimately cancelled, but screams, yells and feels of Jeep through and through.
Relaunching a beloved classic is no easy task, especially when it’s an iconic vehicle like the Jeep Cherokee. We were in charge of launching the full 360 campaign including a Super Bowl spot. The direction was successful enough that we were also awarded the responsibility of its launch in Mexico and South America.
