Caliber’s Purpose is Restoring the Rhythm of Your Life. It is their “WHY.” Dominating and the changing the perspective of the automotive industry is no easy task because doing something like that starts from within. with over 1700 locations and 25,000 Teammates Caliber and its other lines of business require engaging, grassroots initiatives and communications to ensure all the good goes from their engine bays to the communities they serve.
Engagement doesn’t happen with luck. It’s a process, similar to restoring a car or a customer’s life. It takes time, patience, attention to detail and a village of Brand Creatives. The Team dedicated to Caliber was constantly challenged with creating the internal communications a company this size would require and need to effectively motivate each and every Teammate.